Renee M. Reuter

P.O.Box 319

Imperial, MO 63052

rmr@ReneeReuter.com
314-852-0236

Legal Experience

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Armstrong Teasdale, Clayton, Missouri

Senior Counsel 

July 2020 to present

• Provide strategic advice to clients on copyright, trademark and domain name matters.

• Draft trademark applications, responses to office actions, recommendations and advice on trademark and copyright registration and enforcement opportunities.

• Audit portfolios against marks in use, identify gaps in registration portfolio and provide strategic recommendations to build a filing portfolio that best serves clients.

• Mentor new attorneys.

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Enterprise Holdings, Inc., Clayton, Missouri

Intellectual Property Counsel

 January 2002 to April 2020

• Spearheaded the intellectual property (“IP”) registration, watch and enforcement programs for the largest car rental company in the world.

• Registered trademark and domain names to support expansion efforts in over 100 countries.

• Oversaw work on complex contested intellectual property matters.  The largest project included 135 separate contested matters (trademark litigation, cancellation actions, oppositions or defense against non-use cancellation actions) in 43 jurisdictions worldwide against one trademark owner.  Enterprise received a favorable decision in London, which led to settlement of all other matters.  

• Managed trademark spend and draft project proposals, strategies and budget forecasts.  

• Provided legal review and filing strategies for proposed new trademarks.

• Drafted business agreements, trademark licenses, settlement agreements and software terms of use.

• Managed intercompany trademark licensing program.

• Managed work of internal paralegal and administrative assistant and outside counsel in countries world-wide.

• Oversaw the worldwide intellectual property portfolio for the Enterprise family of companies, including trademarks (approximately 11,000 trademark filings), patents (over 70 filings) and domain names (over 8,000 names).  

• Led negotiations, trademark mediations, discovery and internal strategy sessions for various intellectual property projects.

• Led the intellectual property due diligence, transition and acquisition of IP portfolios of all sizes from small companies with only common law rights to large companies with world-wide portfolios of up to 2,000 trademark filings and 3,000 domain names.

• Advised all levels of management on intellectual property and electronic commerce issues.

• Served on various company committees including Trademark Committee - leader/moderator (2019-2020), Patent Committee - leader/moderator (2002-2013), Privacy Committee (2008-2010), Diversity/Work Life Balance Committee (2008-2010).

• Audited, updated and drafted uniform online protection product descriptions for over thirty (30) markets in Latin America to ensure accuracy and legal compliance.

• Managed the legal work, from conception to issuance, for the company’s first 12 business method patents including management of patent search, strategic planning and prosecution (January, 2000 - July, 2013).

• Attended meetings with Patent Examiners at the US Patent and Trademark Office (2002-2013)

 

Government Relations Experience

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Candidate for Missouri State Representative, District 112

Jefferson County, Missouri

January, 2022 to present

              Primary election date: August 2, 2022

              General election date: November 8, 2022

 

Enterprise Holdings, Inc., Clayton, Missouri

Legal and Legislative Liaison

October. 1998 to January. 2002​

• Tracked and analyzed legislative efforts in the fifty states, and federal legislative arenas.

• Assisted with campaign finance, electronic commerce and intellectual property projects.  

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Jefferson County Council, Hillsboro, Missouri

County Councilmember, District 2 Representative

January. 2011 to present

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Leadership positions held:

     Chair of the County Council, 2011, 2014-2017

     Vice-Chair of the County Council, 2019-2020

     Chairman of the Council Legislative Committee 2019-2021

• Lead legislative branch of county government.

• Lead various legislative committees, including committee to draft and pass Prop P in 2018.

• Coordinate efforts of government and charitable entities to serve over 1,000 flood victims following the December 2015 and May 2016 floods.

• Serve on various intergovernmental committees.

• Draft, consider and pass ordinances, resolutions and amendments.

• Served as the first Chair of the County Council during the first year Jefferson County operated as a First Class, Charter form of government.

• Review and select vendors for Jefferson County road and bridge projects.

• Review and pass annual balanced budgets for county government.

• Organize, address and serve as master of ceremonies for town hall meetings, congressional district visits, seminars for subdivision residents and various public events.

• Elected in 2010 and re-elected in 2012 and 2016; running unopposed in 2020 to represent 25,000 Jefferson County, Missouri residents.

• Elected by a majority of Councilmembers to serve in leadership positions for seven one-year terms

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Public Speaking Experience

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Brand Protection Online, Chicago, IL

Featured Speaker

February 17, 2019

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How Enterprise Rent-A-Car Protects Its Trademarks, Lansing, MI

Featured Speaker

March 19, 2018

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Managing Trademark Assets, Chicago, IL

Featured Speaker

October 17, 2018

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Driving Real Value for Business Through Innovative IP Strategies, San Diego, CA

Featured Speaker

December 7, 2016

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Various Internal Presentations on various IP topics including:

•      Copyrights, Trademarks and Websites

•      Best Practices in Using Copyrighted Works of Others

•      How to Select a Powerful Trademark, and What to Avoid

•      Copyrights and Social Media

•      Protecting Intellectual Property in Employee Agreements

•      Protecting Intellectual Property in Vendor Agreements

•      How to Use Copyright Notices

•      How to Protect Trademark Rights

•      Proper Trademark Use

•      Trade Secrets and Patents - Best Practices

•      Business Method Patent Overview

•      Intellectual Property Overview

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Writing Experience

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Subdivision Trustees - This One's for You, Patch.com, March 28, 2011

Article describing the challenges of Subdivision Trustees and announcing a free seminar on subdivision law organized and presented jointly by local attorneys and local government officials.

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Hellllllooooooooooo Farnoldians!, Patch.com, June 26, 2012

Article describing services provided by Jefferson County government and the government's funding mechanisms.

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Think of Church and Say "Yum", Patch.com, June 15, 2012

Article considering the social events hosted by various local churches.

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Inside an Infant Government, Patch.com, July 19, 2011

Article describing the first six months of the Jefferson County Charter form of government: observations from a legislative point of view.

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Fiscal Responsibility, Patch.com, September 19, 2011

Article describing spending cuts to keep the County from over budget spending.

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The Budget Saga Continues - Uncertainty, Education and Hard Work, Patch.com, December 4, 2011

Article describing the learning process, and County budget planning process in a brand new form of government.

 

Letters to the Editor: in addition to the published articles above, I have written several letters published in the local newspaper, The Leader, on topics relating to resources available to citizens and local government matters.

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Political Marketing Materials: In the past six elections, I have drafted copy and designed marketing materials for several local political campaigns, including for my own.  Some of my copy and design work in this regard is available on www.votereuter.com and the website built for use on mobile phones, www.jctoolkit.com. 

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Legislation: I was the main drafter of the Rules of Procedure now used by the Jefferson County Council.  I have also drafted several pieces of legislation for County ordinances, bills and resolutions and State laws and regulations.  I have also drafted amendments for all these types of legislation.

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Education

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Saint Louis University School of Law, Saint Louis, Missouri

J.D. January 2002

Grade Point Average: 3.2       Rank:  Top 30%

Activities: Student Bar Association (SBA), Class Representative, 1997-2000

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Colorado College, Colorado Springs, Colorado

B.A., cum laude, History-Political Science, December 1995

Grade Point Average: 3.7

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Professional Membership

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Missouri Bar Association

Date of Admission: April 17, 2002

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International Trademark Association ("INTA"), member, 2002 - present

Served on Internet Committee and New Global Top Level Domain ("gTLD") Subcommittee, 2010-2012

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American Corporate Counsel ("ACC"), member, 2015 - present

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Awards and Recognition